Presentation is everything!
Just think how a burger can look so appealing in a commercial but it’s all lighting and angles, it’s actually not edible. Looks good, but really isn’t.
Fashion is no different.
I think I was born a fashionesta. The first part of my career was in retail. I started drawing fashion design ideas when I was a kid. I worked part-time in boutiques when I was in school. I also did live and photography modeling. Once out of school I pursued my passion for fashion from a sales clerk in a trendy retail chain and worked my way up to managing a store major fashion chain for many years.
What can I tell you, I love fashion!
One thing I know is that when it comes to fashion presentation can make or break it. Some sites I see beautiful models that are positioned in such a way that if they wore a potato sack it would sell, until you do a zoom on the fashion piece itself and see that what they are offering doesn’t look as good as you thought it did, in some cases.
Lunchbox letdown.
Other sites have models that look like they are in the army. No expression, hands at the side, you hardly notice the fashion piece because of the model’s stance. But they do this for the front, sides and back view. It gives you the full at each angle. The fashion presentation doesn’t look ‘appealing’, but once you do a zoom on the fashion piece itself you will see that what they are offering looks way better than what you thought. The piece is exquisite.
The presentation is not doing it justice!
In my opinion, when it comes to showcasing the wonderful fashion designs out there they need a bit of both. If the full view won’t work with a bit of expression than it is better to just maybe offer a front and back version.
So you those of you who are looking for a fashion gift my suggestion is to not take what you see at face value. Take a few seconds to zoom in and actually have a look at what you think looks great – you will be amazed at what you see.
I hope these are helpful suggestions from this life long fashionesta, and while you are at it check out my fashionesta page Here!
BJ says
It’s all about the boots for me…Can’t tell enough about the outfit, but the left boot really stands out.